Thursday, March 10, 2011

Green Mountain Coffee Soars On Starbucks Deal

Shares of Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) soared more than 28% on Thursday after the company announced that it has entered into a strategic relationship with Starbucks Corp. (NASDAQ: SBUX) for the manufacturing, marketing, distribution and sale of Starbucks and Tazo tea branded K-Cup portion packs for use in GMCR's Keurig(R) Single-Cup brewing system. The new relationship will provide owners of Keurig Single-Cup Brewers with the additional choice afforded by having Starbucks branded super-premium coffees available for their brewers.

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