Tuesday, July 12, 2011

Netflix Rallies On New Pricing Plan


Shares of Netflix Inc. (NASDAQ: NFLX) rose more than 1% on Tuesday after the company  it is separating its unlimited streaming and unlimited DVD plans in the U.S. to better reflect the costs of each and to give members a choice: a streaming-only plan, a DVD-only plan or the option to subscribe to both. The unlimited streaming plan will remain at $7.99 a month. The price for obtaining both unlimited streaming and unlimited DVDs will be $15.98 a month ($7.99 + $7.99). For new Netflix members, the changes will be effective immediately. For existing members, the new pricing will start for charges on or after September 1. Stay tuned for more.

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